The Nakuru living lab innovation cases were trained on the use of social media platforms to market their products and services. Moses Irungu, a content producer for Moexecutive media used Mudason Dog Center Facebook page to illustrate online branding, marketing strategies, and online security. The one-day event was meant to empower the innovation cases to take advantage of online presence for a wider reach. The trainer also shared some tips on taking quality photos using the smart phone.